Chandler, Jon <br/><br/>
Developing brands with qualitative market research 

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 - London  Sage Publications  2002 
 - xiv,140p.   
<br/><br/>   
<br/><br/><label>ISBN: </label>0-7619-7272-2 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Branding- management science  Qualitative market research 
<br/><br/><label>Dewey Class. No.: </label>658.8.012.1