TY  - BOOK
AU  - Chandler, Jon
AU  - Owen, Mike
TI  - Developing brands with qualitative market research
SN  - 0-7619-7272-2
U1  - 658.8.012.1 
PY  - 2002///
CY  - London
PB  - Sage Publications
KW  - Branding- management science
KW  - Qualitative market research
ER  -