Kardes, Frank R. <br/><br/>
Consumer behaviour and managerial decision making 

 - 2nd ed. 
 - New Delhi  Prentice-Hall of India  2002 
 - xviii,457p.   
<br/><br/>   
<br/><br/><label>ISBN: </label>81-203-2221-5 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Managerial decision making  Decision making  Consumer Behaviour 
<br/><br/><label>Dewey Class. No.: </label>64.033.3