Moser, Mike <br/><br/>
United we brand: how to create a cohesive brand that's seen, heard and remembered 

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 - Boston  Harward Business Press  xviii, 165p. 
 - xviii, 165p.   
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<br/><br/><label>ISBN: </label>1-57851-798-2 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Brand name products  New products- Management 
<br/><br/><label>Dewey Class. No.: </label>658.626