TY  - BOOK
AU  - Howard, John  A.
AU  - 
TI  - Marketing management: operating, strategic, and administrative
SN  - 0-256-00227-4
U1  - 658.8 
PY  - 1973///
CY  - Illinois
PB  - Richard D. Irwin
KW  - Marketing management
N1  -  The previous edition of this book were published under the title: marketing management: analysis and planning
ER  -