Lee, Monle <br/><br/>
Principles of advertising: a global perspective 

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 - New Delhi  Viva Books Private Ltd  2003 
 - xv, 355p.   
<br/><br/>   
<br/><br/><label>ISBN: </label>81-7649-400-3 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Advertising.  Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.1