TY  - BOOK
AU  - Lee, Monle
AU  - Johnson, Carla
TI  - Principles of advertising: a global perspective
SN  - 81-7649-400-3
U1  - 659.1 
PY  - 2003///
CY  - New Delhi
PB  - Viva Books Private Ltd
KW  - Advertising
ER  -