Drummond, Graeme <br/><br/>
Strategic marketing planning and control 

 - 2nd ed. 
 - Oxford  Butterworth Heinemann  2001 
 - xvi, 304p.   
<br/><br/>   
<br/><br/><label>ISBN: </label>0-7506-5236-5 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8