Etzel, Michael J. <br/><br/>
Marketing 

 - 12th ed. 
 - Boston  McGraw-Hill  2001 
 - xxii, 674p.   
<br/><br/>   
<br/><br/><label>ISBN: </label>0-07-366031-0 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Distribution- Economics  Merchandising  Marketing  Direct selling  Farm- produce  Sales management  Telemarketing  Business  Management 
<br/><br/><label>Dewey Class. No.: </label>658.8