TY  - BOOK
AU  - Hutt, Michael D.
AU  - Speh, Thomas W.
TI  - Business marketing management: a strategic view of industrial and organizational markets
SN  - 0324190433
U1  - 658.8 
PY  - 2004///
CY  - USA
PB  - Thomson South-Western
KW  - Marketing management
ER  -