Kapoor, Jagdeep <br/><br/>
24 brand mantras: finding a place in the minds and hearts of consumers 

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 - New Delhi  Response  2003 
 - 111p.   
<br/><br/>   
<br/><br/><label>ISBN: </label>81-7829-002-2 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Brand name products  Customer relations  Business 
<br/><br/><label>Dewey Class. No.: </label>658.626