TY  - BOOK
AU  - Kapoor, Jagdeep
AU  - 
TI  - 24 brand mantras: finding a place in the minds and hearts of consumers
SN  - 81-7829-002-2
U1  - 658.626 
PY  - 2003///
CY  - New Delhi
PB  - Response
KW  - Brand name products
KW  - Customer relations
KW  - Business
ER  -