Kambhammettu, Shyam Sunder <br/><br/>
Brand valuation: concepts and applications 

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 - Hyderabad  Le Magnus University Press  2005 
 - xii, 243p.   
<br/><br/>   
<br/><br/><label>ISBN: </label>81-89333-09-7 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Brand valuation  Branding 
<br/><br/><label>Dewey Class. No.: </label>658.626:033.65