TY  - BOOK
AU  - Kambhammettu, Shyam Sunder
AU  - 
TI  - Customer experience management: concepts and applications
SN  - 81-89333-13-5
U1  - 658.89 
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI Press
KW  - Strategic Marketing
KW  - Customer experience management
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
KW  - Sales management
KW  - Telemarketing
KW  - Business
KW  - Management
ER  -