TY  - BOOK
AU  - Kim, W. Chan
AU  - Mauborgne, Renee
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
SN  - 1-59139-619-0
U1  - 658.8 
PY  - 2005///
CY  - Boston
PB  - Harvard Business School Press
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
KW  - Sales management
KW  - Telemarketing
KW  - Business
KW  - Management
KW  - Competition strategies
ER  -