Lane, Ronald W. <br/><br/>
Kleppner's advertising procedure 

 - 16th ed 
 - New Jersey  Pearson Prentice Hall  2005 
 - xvii, 766p   
<br/><br/>   
<br/><br/><label>ISBN: </label>0-13-140412-1 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Advertising.  Advertising  Advertising- management  Advertising media 
<br/><br/><label>Dewey Class. No.: </label>659.1