TY  - BOOK
AU  - Lane, Ronald W.
AU  - King, Karen Whitehill
TI  - Kleppner's advertising procedure
SN  - 0-13-140412-1
U1  - 659.1 
PY  - 2005///
CY  - New Jersey
PB  - Pearson Prentice Hall
KW  - Advertising
KW  - Advertising- management
KW  - Advertising media
ER  -