Marcus, Alfred A. <br/><br/>
Big winners and big losers: the four secrets of long-term business success and failure 

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 - New Delhi  Dorling Kindersley  2006 
 - xxv, 396p.   
<br/><br/>   
<br/><br/><label>ISBN: </label>81-7758-796-X 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Success in business- case studies  Industrial management  Business failures  Strategic planning  Business success 
<br/><br/><label>Dewey Class. No.: </label>658.114