Kasmi, S H H <br/><br/>
Advertising and sales promotion 

 - 2nd ed. 
 - New Delhi  Excel books  2007 
 - xiii,633p.   
<br/><br/>   
<br/><br/><label>ISBN: </label>8174463941 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Advertising.  Advertising  Sales Promotion 
<br/><br/><label>Dewey Class. No.: </label>659.1