Cheverton, Peter <br/><br/>
Key marketing skills : turning marketing into marketing reality, a complete action kit of strateges, tools and techniques for marketing success 

 - 2nd ed. 
 - London  Kogan Page  2006 
 - xiii,383p  Includes CD-ROM 
<br/><br/>   
<br/><br/><label>ISBN: </label>9780749445652 
<br/><br/><label>Subjects--Index Terms: </label>Distribution- Economics  Merchandising  Marketing  Direct selling  Farm- produce  Sales management  Telemarketing  Business  Management  Strategic planning