Tungate, Mark <br/><br/>
Media monoliths : how great media brands thrive and survive 

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 - London  Kogan Page  2005 
 - viii, 261p   
<br/><br/>   
<br/><br/><label>ISBN: </label>9780749444037 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Brand name products  Mass media-economic aspects 
<br/><br/><label>Dewey Class. No.: </label>658.626