TY  - BOOK
AU  - Tungate, Mark
AU  - 
TI  - Media monoliths : how great media brands thrive and survive
SN  - 9780749444037
U1  - 658.626 
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - Brand name products
KW  - Mass media-economic aspects
ER  -