Michael,  Alex <br/><br/>
Mobile marketing:achieving competitive advantage through  wireless technology 

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 - Oxford  Butterworth-Heinemann  2006 
 - x, 237p   
<br/><br/>   
<br/><br/><label>ISBN: </label>9788131209899 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Communication in marketing  Target  Telemarketing  Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8:621.395.6