TY  - BOOK
AU  - Michael,  Alex
AU  - Salter, Ben
TI  - Mobile marketing:achieving competitive advantage through  wireless technology
SN  - 9788131209899
U1  - 658.8:621.395.6 
PY  - 2006///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Communication in marketing
KW  - Target
KW  - Telemarketing
KW  - Marketing
ER  -