Annacchino, Marc  A. <br/><br/>
New product development  from initial idea to product management 

 - Burlington  Butterworth-Heinemann  2006 
 - xxxii, 567p. Includes CD ROM 
<br/><br/>   
<br/><br/><label>ISBN: </label>9788131206775 
<br/><br/><label>Subjects--Index Terms: </label>New products-planning  Product management