West, Douglas <br/><br/>
Strategic marketing: creating competitive advantage 

 - 
 - Oxford  Oxford University Press  2006 
 - xxviii, 517p   
<br/><br/>   
<br/><br/><label>ISBN: </label>0199273987 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Marketing management  Marketing strategy 
<br/><br/><label>Dewey Class. No.: </label>658.8