Lee, Monle <br/><br/>
Principles of advertising: a global perspective 

 - 2nd ed. 
 - Chennai  Viva Books  2007 
 - xvi, 355p.   
<br/><br/>   
<br/><br/><label>ISBN: </label>8130904748 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Advertising.  Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.1