Luck, David J. <br/><br/>
Product policy and strategy 

 - New Jersey  Prentice-Hall  1972 
 - ix, 118p. illus 
 - ( Prentice-Hall marketing series ) .
<br/><br/> Bibliog.p. 112 - 114 
<br/><br/><label>Subjects--Index Terms: </label>Product management 
<br/><br/><label>Universal Decimal Class. No.: </label>658.511  / LUC