Kotler, Philip <br/><br/>
B2B brand management 

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 - Berlin  Springer  2006 
 - xvi,357p.   
<br/><br/>   
<br/><br/><label>ISBN: </label>9783540253600 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Brand management  Brand name products 
<br/><br/><label>Dewey Class. No.: </label>658.626