TY  - BOOK
AU  - Kotler, Philip
AU  - Pfoertsch, Waldermar
TI  - B2B brand management
SN  - 9783540253600
U1  - 658.626 
PY  - 2006///
CY  - Berlin
PB  - Springer
KW  - Brand management
KW  - Brand name products
ER  -