Kotler, Philip <br/><br/>
Marketing for hospitality and Tourism 

 - 4th ed. 
 - New Delhi  Pearson Education  2008 
 - 956p.   
<br/><br/>   
<br/><br/><label>ISBN: </label>9788131722244 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Tourism marketing  Hospitality and tourism  Marketing - tourism and hospitality 
<br/><br/><label>Dewey Class. No.: </label>658.072.44