Mathews, Brian  <br/><br/>
Marketing today's academic library  a bold new approach to communicating with students  

 - New Delhi   Ess Ess publications   2010 
 - xv, 171p. 
<br/><br/>   
<br/><br/><label>ISBN: </label>9788170005964 
<br/><br/><label>Subjects--Index Terms: </label>Academic library - marketing research  Marketing research - academic library  
<br/><br/><label>Universal Decimal Class. No.: </label>027.7:658.8  / MAT