TY  - BOOK
AU  - Mathews, Brian 
TI  - Marketing today's academic library: a bold new approach to communicating with students 
SN  - 9788170005964
PY  - 2010///
CY  - New Delhi 
PB  - Ess Ess publications 
KW  - Academic library - marketing research
KW  - Marketing research - academic library
ER  -