Kotabe, Masaaki.ed. <br/><br/>
Sage handbook of international marketing 
ed.by Masaaki Kotabe and Kristiaan Helsen 
 - London  Sage  2009 
 - xviii, 548p. 
<br/><br/><label>ISBN: </label>9781412934282 
<br/><br/><label>Subjects--Index Terms: </label>International marketing  Multinational marketing  Global marketing - Strategy 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / KOT