Witzel, Morgen <br/><br/>
TATA  the evolution of a corporate brand 

 - New Delhi  Portfolio  2010 
 - xvii, 222p 
<br/><br/><label>ISBN: </label>9780670084067 
<br/><br/><label>Subjects--Index Terms: </label>Tata group - public relations  Corporate planning  Corporate image - India  Branding (marketing)  Creative ability in business 
<br/><br/><label>Universal Decimal Class. No.: </label>658:005.51  / WIT