Palda, Kristian S. <br/><br/>
Economic analysis for marketing decisions 

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 - New Jersey  Prentice-Hall of India  1969 
 - xii,260p.   
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<br/><br/><label>Subjects--Index Terms: </label>Marketing management - Economic analysis 
<br/><br/><label>Dewey Class. No.: </label>65:33