Arens, William .F <br/><br/>
Contemporary Advertising. 

 - 5th ed. 
 - Burr Ridge  Irwin   
 - xxx, 573p   
<br/><br/>   
<br/><br/><label>ISBN: </label>0-256-13412-X 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Advertising.  Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.1