TY  - BOOK
AU  - Arens, William .F
AU  - Bovee, Courtland .L
TI  - Contemporary Advertising
SN  - 0-256-13412-X
U1  - 659.1 
PY  - 0000///
CY  - Burr Ridge
PB  - Irwin
KW  - Advertising
ER  -