Rico, Ovid <br/><br/>
Advertising Cost Control Handbook. 

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 - New York  Van Nostrand Reinhold Company  1973 
 - xx,387 p   
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<br/><br/><label>ISBN: </label>
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<br/><br/><label>Subjects--Index Terms: </label>Advertising.  Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.1