Maclaran, Pauline...[et.al] <br/><br/>
Sage handbook of marketing theory  
ed.by Pauline Maclaran...[et.al] 
 - New Delhi  Sage  2010 
 - xviii, 523p 
<br/><br/><label>ISBN: </label>9781847875051 
<br/><br/><label>Subjects--Index Terms: </label>Marketing-Philosophy  Management and business studies 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8:005.32  / MAC