Mathur, U.C. <br/><br/>
International marketing management  text and cases 

 - New Delhi  Sage publications  2008 
 - 583p. 
<br/><br/><label>ISBN: </label>9780761936404 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management - International   International Markets - management  
<br/><br/><label>Universal Decimal Class. No.: </label>658.8 (100)  / MAT