Mazzochi, Mario <br/><br/>
Statistics for marketing & consumer research 

 - New Delhi   Sage  2008 
 - xviii, 412p. 
<br/><br/><label>ISBN: </label>9781412911214 
<br/><br/><label>Subjects--Index Terms: </label>Marketing research - statistical methods   Consumers - marketing research - statistical methods 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / MAZ