Masterson, Rosalind <br/><br/>
Marketing an introduction 
Rosalind Masterson and David Pickton 
 - 2nd ed. 
 - London  Sage  2010 
 - xxx, 508p. 
<br/><br/><label>ISBN: </label>9781849205719 
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Marketing mix  Managing marketing 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / MAS