Clow, Kenneth  E  ed. <br/><br/>
Cases in marketing management 
ed. by Kenneth E. Clow and Donald Baack 
 - Los Angeles  Sage publications  2012 
 - ix, 523p. 
<br/><br/><label>ISBN: </label>9781412996037 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / CLO