Kotler, Philip  <br/><br/>
Legends in marketing  
ed.by Jagdish N. Sheth 
 - Los Angeles  sage  2012 
 - 9v. 
<br/><br/> V.1: Marketing theory and orientations, V.2: Analytical marketing, V.3: Creating and managing the product mix, V.4:Improving the role and practice of marketing, V.5:Strategic marketing, V.6: Globalization and international marketing competition, V.7: Marketing in the new economy, V.8: Broadening the concept and applications of marketing, V.9: The social and ethical side of marketing.  
<br/><br/><label>ISBN: </label>9788132105190 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Marketing research Marketing-social and ethical side 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / KOT/L.1  R