Siby Zacharias <br/><br/>
Effects of sale promotion on consumer based brand equity (Thesis) 
Siby Zacharias; guided by James Manalel 
 - Kochi  School of Management Studies, CUSAT  2011 
 - 337p. 
<br/><br/><label>Subjects--Index Terms: </label>Sales promotion Brands-Evolution Brand equity 
<br/><br/><label>Universal Decimal Class. No.: </label>658.626  / SIB  T