TY  - BOOK
AU  - Siby Zacharias
AU  - James Manalel; guided by
TI  - Effects of sale promotion on consumer based brand equity (Thesis)
PY  - 2011///
CY  - Kochi
PB  - School of Management Studies, CUSAT
KW  - Sales promotion
KW  - Brands-Evolution
KW  - Brand equity
ER  -