French, Jeff <br/><br/>
Social marketing case book 
Jeff French, Rowena Merritt and Lucy Reynolds 
 - Los Angeles  Sage  2011 
 - viii, 270p. 
<br/><br/><label>ISBN: </label>9780851025449 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Social marketing - Principles and concepts 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / FRE