Steckstor, Denise <br/><br/>
Effects of cause-related marketing on customers attitudes and buying behavior 

 - Springer  Weisbaden  2012 
 - xvi, 176p. 
 - Applied marketing science/Angewandte marketingforschung .
<br/><br/><label>ISBN: </label>9783834932402 
<br/><br/><label>Subjects--Index Terms: </label>Customer attitudes Buying behaviour - Marketing 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / STE