Davis, John A <br/><br/>
Measuring marketing  110+key metrics every marketer needs 

 - 2nd ed. 
 - Weinheim  John Wiley & Sons  2012 
 - xxii, 344p. 
<br/><br/><label>ISBN: </label>9781118153741 
<br/><br/><label>Subjects--Index Terms: </label>Marketing - Planning metrics Advertising - Promotion metrics Sales metrics 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / DAV